The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest. Work is to the individual meaning, to realize the meaning of life, to meet the needs of life. A product's life cycle could be represented by four phases: introduction, growth, maturity, and decline (KnowThis, 2011). The hospitality business needs to revise its offerings to constantly reflect the shifting times. The menu is constantly modified and reinvented to evolve to product availability, satisfy customer's demands and follow regulatory requirements around the world. The Hard Rock Memorabilia collection must be kept updated constantly as new music trends, which form the reason for collection, are invariably changing everyday. The collection has to be constantly maintained to keep it from undergoing a decline. The establishment also builds new hotels and casinos mainly because it expands worldwide. The new businesses undergo the merchandise life cycle though the company incorporates life cycle extension strategies so as to keep their business from your decline and on performing (Hard Rock, 2011).