Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets. Because of China's retail market only accelerated the pace of opening up nearly two years, so a good store address was almost occupied by a Chinese retailers, and the gold section of gold shop position for the Chinese retail enterprises is almost zero cost, but for international retailers is to pay a high rent cost. International retailers to take China's retail market or secondary location, either from China where retailers win shops, to take is not an easy thing, the first is to not give owner, secondly even give price does not poor. So the first big advantage of Chinese retailers is the advantages of location As indicated by Wal-Mart Corporate (2011), this business runs shops in numerous formats inside whole world which is dedicated to save people's money by selling their products at affordable prices. This company runs using the philosophy of operating globally and giving back locally. This company's operations are organized into three varied divisions which include; Sam's Club, Wal-Mart International, and Wal-Mart Stores inside United States of America. According to Wollam (2009), Wal-Mart International operations are comprised 4,263 stores and 660,000 employees away from United States of America where these stores are wholly owned in countries like Canada, United Kingdom, Argentina, Mexico, and Brazil. 2. The independent