Throughout this partnership, Bloomex Canada has raised funds in support of cancer research by donating a share with the sale, sometimes around 20%, of specially-created floral arrangements. Successful arrangement promotions include the Give Hope Collection that has been launched in August of 2008 and features 12 exclusive arrangements, including a unique Give Hope Basket that was available for the 2008 winter holiday. For Valentine's Day 2009, the busiest month to the company, they created another special feature to raise funds for the Canadian Cancer Society. It is from the sale of such products that Bloomex was able to boost the money to donate in the upcoming November cheque presentation. A Retailer is a middleman who sells the goods directly to the end consumer, which is in the final stages of commodity circulation relative to producers and wholesalers. The basic task of the retailer is to serve the final consumer directly. Its functions include purchasing, marketing, adjusting, saving, processing, breaking down, subcontracting, delivering information and providing sales services. In terms of location, time and service, it is convenient for consumers to purchase, and it is also a bridge connecting production enterprises, wholesalers and consumers, which plays an important role in the distribution channels. Every year no less than seven thousand individuals are injured in kitchen fires. Two-third of domestic fires are caused by carelessness done while cooking. The kitchen is on top among the factors behind household fires. The sad thing could be that the reasons for kitchen fires will always be similar, across the nation. The identification of the causes is essential as which will slow up the probability of fire in kitchen greatly.