The McLibel case ranks as McDonald's most disastrous cases of bad business ethics and spawned a great deal of negative publicity. Between 1986 and 1990, activists of London Greenpeace distributed pamphlets while using title 'What's Wrong with McDonald's? Everything They Don't Want You to Know" along with the wordings 'McDollars, McGreedy, McCancer, McMurder, McProfits, McGarbage," alleging that McDonald's promoted Third World poverty, sold unhealthy food, exploited workers and children, tortured animals, and destroyed the Amazon rainforest. McDonald's sued the group for libel. The court, however, held McDonald's responsible for exploiting children through advertising tactics, serving dangerously unhealthy food, paying workers low wages, enjoying union busting activities worldwide, and ignoring animal cruelty perpetrated by its suppliers. Work is to the individual meaning, to realize the meaning of life, to meet the needs of life. Atlanta, GA, 01-FEBRUARY-2011 - "Atlanta heating company overwhelmed with business after massive snowstorm" reports a spokesperson with the long-time family owned business, Shumate Heating and Air Conditioning. According to Josh Yudin at Shumate "Our phones were ringing constantly for the week in the storm. It has been many years since Atlanta has experienced a storm such as this one. We just wanted to ensure no families were without heat during this time period." Throughout this partnership, Bloomex Canada has raised funds in support of cancer research by donating a share with the sale, sometimes around 20%, of specially-created floral arrangements. Successful arrangement promotions include the Give Hope Collection that has been launched in August of 2008 and features 12 exclusive arrangements, including a unique Give Hope Basket that was available for the 2008 winter holiday. For Valentine's Day 2009, the busiest month to the company, they created another special feature to raise funds for the Canadian Cancer Society. It is from the sale of such products that Bloomex was able to boost the money to donate in the upcoming November cheque presentation.