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Pedigree is often a pet foods company that supply foods for purebred animal plus subsidiary of Mars, Incorporated. The company helps to make the market leaders Pedigree (dog food) and Whiskas (cat food), and also Kitekat (cat food) and Pal (pet food). The slogan used for decades for Pedigree pet food is "Top breeders recommend it" with a current slogan of "We're for dogs".