As an entrepreneur, you've got certain experiences, expertise, and wisdom to provide your customers. What tends to happen over time is that we forget what we are really good at, since it is second nature to us. Here's a half-hour exercise in your case that will help you be certain that you're putting all your goodies available for prospects to see. Obviously, should you be looking for recurring recurring income and you are looking to help people, you will need to be aware of persuasion versus manipulation. Basically, the classic advertisement you see on TV can be a way of manipulation: advertisers manipulate you and also damage your mind and soon you buy, but as soon as you buy and receive the product you see that it must be not what you had expected, and you also dedicate yourself to prevent buying from TV again. Does this predicament? Yes, many of us aren't designers but we've got our aesthetics, don't we? And imagine if you describe your e-book's theme to many designer nevertheless they avoid getting the design of its way of writing while you do. You know your book more than anyone on earth. So use your creativity and try designing a protective cover for the eBooks yourself. It will not have a large amount of your time and you'll benefit from the process for sure.