"Conceptual framework" published by the financial accounting standards board Google just announced financial results for its fourth quarter that ended on December 31st 2013. According to its earnings report, the search giant's gross total consolidated revenue was $16.86 billion, a growth of 17% when compared to the same quarter this past year. Its segment revenue were only available in at $15.72 billion, a 22-percent jump year-on-year over 2012's numbers that have a revenue of $12.91 billion. Diversification of securities, the establishment of a scientific and effective portfolio of securities; But in the wake of the global financial crisis, the risks of monetary and fiscal policy have been highlighted and central Banks have been given additional responsibilities. Deciding whether or not to rescue a particular financial institution, whether it guarantees system stability or other reasons, has obvious consequences for individual investors.