Western economists further point out that the main factor that leads to the difference between trading costs in markets and businesses is the incompleteness of information. Because of the incompleteness of the information. Any party of a contract will be trying to collect, information and access to what they didn't have to monitor each other's behavior, and try to constraints, and afterwards to punish in advance of each other's default behavior and so on. All these practices produce transaction costs. As a result of these practices in the market and the enterprise can take different forms, so the corresponding transaction costs is not the same, in particular, under the condition of asymmetric information, in the process of market transactions, transaction cost, as a result of these practices are often very high. Therefore, through the organizational form of enterprises, some market transactions can be internalized to eliminate or reduce the high transaction costs generated by some market exchanges. For a deal that is winning money, it is not as easy to make a deal as it is to make plans to deal with the loss of money. There are many possibilities. This approach periodically revised future plans based on the implementation of the plan and changes in the environment, and moved forward over the period to integrate short-term and medium-term plans organically. As it is difficult to accurately predict the future of the plan work affect organizational survival and the development of economy, politics, culture, technology, industry, customers and other factors change, and as the extension of planning period, the uncertainty is greater and greater. Therefore, the implementation of a planned implementation of a mechanical, or mechanical, and static execution of a strategic plan by a number of years ago may result in significant errors and losses. Rolling planning can avoid the consequences of this uncertainty. The specific approach is to make plans in a very short and thin way. Brazilian wine institute department manager diego, in thought, although this figure gong sal weiss wines on the fame than neighboring Argentina and Chile, but the Brazilian wine good acidity, crisp, is on the table match food to enjoy. "It's fertile soil," he said. "it's good for the growth of grapes. Compared to Chile and Argentina, we have a higher level of acidity, which is great for food. The "property right of the new system" is the premise.