Investment in securities is conducive to adjusting capital investment and improving the efficiency of capital use, thus guiding the rational flow of resources and realizing optimal allocation of resources. The response to multifactor values is rigid. Rigid instinct (also called the unconditioned reflex) refers to several different tropism in a certain direction organically to form a complete reflex arc reaction mode, it is congenital formation of lower animals, to determine the external stimulation produced by the reaction of the relatively fixed form. Rigid instincts are organisms after a long period of natural selection, gradually formed the low passively adapt to the environment of a kind of way of life, it is born, determined by the genetic factors, to appear without the need for training the day after tomorrow. For example, mechanical stimulation of the coelenterates and arthropods; The newborn's grip reflex, sucking reflex and adult knee jerk reflex, scratching reflex, etc. Instinct is the development form of tropism, rigidity of compound stimuli from a specific things comprehensive response, it makes the organism and the external environment to produce a higher level of coherence, formation of more advanced orderly structure. Anyway, rigid instinct is lower biological things outside of the value of multiple factors is the primary way of ordering reaction, is on the tropism, extension, and the synthesis, make tropism has more purposeful, tropism is get distillation. (1) spiritual gain -- spiritual satisfaction; After the black Friday rush, consumer spending is being squeezed.