Followed by Edwards and bear published in his 1961 book "the theory of corporate earnings and measurement of the current operating profit is defined as the sales revenue more than the amount of current production and cost of sales, which can realize the cost savings is in this issue of asset price increases, which can realize the history of the cost savings are the pin commodity costs and the difference between the current purchase price; The realized capital gains are the amount of sales revenue greater than the historical cost when dealing with long-term assets. They argue that "these incremental sums provide investors with a reasonable starting point for measuring the scale of relative affluence and a detailed analysis of the company's operating results and comparable financial conditions". They stress that any full income analysis should take into account both realized and unrealized benefits and classify them by source. When are advantageous to occur, such as no record, will not only lead to current income can't reflect, but also can lead to later to sell assets to income and related costs to wrong ratio; Operating earnings and, on the other hand, the production gains is usually produced by different management decisions, and adopted different circulation form, therefore, make the same comment on both, will weaken the role of the income statement. 6. Clarity. Plan should be clearly expresses the organization's goals and tasks, clearly expresses the resources necessary to achieve goals and taken by the procedures, methods and means, explicitly expresses the managers at all levels in the rights and duties in the process of execution plan. Barring the 2 common disciplines of Engineering and Medical, you will find there's not enough institutions in this country for many other science subjects like Microbiology, Bioinformatics, Biotechnology, Biophysics, Biochemistry and such other streams which need high research based study. Students are afraid to buy the highly interesting world of Neurological sciences as it is there's almost no authentic institute that could offer them a complete practical course on these after which eventually sought their career scope. Apart from Reliance and Biocon there is little or no other name which not simply gives admissions to eligible candidates such streams but in addition give them professional training and ultimately recruit them as unexperienced employees. The market is the economic contact method which is the basic content of Commodity Exchange. Under the condition of commodity economy, the premise of exchange generation and existence is social division of labor and commodity production. Because of the social division of labor, the different producers, respectively, engaged in the production of different products, did not meet the needs of themselves and others and exchange their respective product, so that the general labor products into commodities, make the product production is transformed into commodity production. It is under this condition that the market for goods to be exchanged to meet the needs of different producers is born. Therefore, the market is the product of the division of labor and the exchange of goods under the conditions of commodity economy. The market and commodity economy have inalienable internal relation. In his theory, money supply is controlled by the central bank and is an exogenous variable with no interest rate elasticity. At this point, monetary demand depends on people's psychological "liquidity preference". So what are these three factors? They are Cost-Per-Click's (CPC's); which is the sum of money Google pays in the market to a publisher after their ads are clicked by way of a visitor. Click-Through-Rates (CTR's); which is a percentage figure showing frequent AdSense ads are clicked divided by the quantity of unique visitors passing by having a particular site and also the third essential factor is traffic levels.