Currently, varied businesses are developing and booming on their own track. The idea that the priority of making profit precedes everything in businesses, has incited the reproach and criticism from the societies. As for me, I disagreed with this point of view as well, since the obsession on profits does damage to other things that a company request. Investment refers to the specific economic subject in order to reap the benefits in the foreseeable future period or capital appreciation, within a certain period of a certain subject matter in the field of putting enough amount of money or currency equivalent physical economic behavior. It can be divided into physical investment, capital investment and securities investment. The former is to put money into the enterprise, make a certain profit through production and operation. The latter is to purchase the shares and corporate bonds issued by the enterprise and indirectly participate in the profit distribution of the enterprises. Securities investment analysis method mainly has the following three: analysis of fundamental analysis, technical analysis, evolution, in which the fundamental analysis is mainly used in the choice of investment subject matter, technical analysis and evolution analysis is mainly used in the specific investment operation on the judgment of time and space, as a useful supplement to improve effectiveness and reliability of investment analysis. 5. Accounting earnings depend on the reasonable proportion of income and expenses during the period. Costs that are not associated with the current period should be incurred as assets to be transferred for later periods. The investment in securities is conducive to improving the operation and management of enterprises, improving the economic and social visibility of enterprises and promoting the rationalization of enterprises' behaviors. The market can indeed be described as a laissez-faire pricing mechanism. However, this price mechanism does not operate in a vacuum, and does not work effectively in any social system. The basic premise of the efficient operation of the price mechanism is the implicit assumption of Smith: to recognize individual "lusts" and to clear and protect individual property rights. Clear and guaranteed personal property is the basic premise of market existence. It is necessary to recognize the personal "lusts" and to ensure that individual property rights are supported by the corresponding institutions, which are not in our society.