The accounting income follows the historical cost principle and the matching principle, which is conducive to the objective reflection of the business management responsibility of the enterprise management authorities. But, due to the historical cost principle inherent defects, especially according to the present value of revenue and expenses by historical cost line, makes the calculation of accounting earnings lack of inner logical unity, and the matching principle is difficult to carry out, so that the book value of assets can not reflect its real value, cost cannot be fully compensated. And the economic benefit is measured in the current value, which reflects the actual value of the asset, which is beneficial to the full compensation of the cost. ? Social Value: The social net profit of your organisation is understood to be the economical value made for the society. It measures the positive ramifications from the business on its human capital. Healthy labour practices, corporate community development and workplace behaviour are some from the key metrics towards measuring the social value of your organisation. This approach seeks to align the business interests while using labour interests within the organisation.The social sustainability approach seeks to develop and nurture sustainable relationships from the external and internal community. 2. Wrong marketing offers - Another big reasons why many color catalogs fail to sell things could be the statement of wrong marketing offers. Some people believe offer freebies might help, while others feel that discounts are the most useful. It is not enough to merely decide randomly on this stuff. You must have an advertising and marketing campaign that targets people precisely and gets those people excited and primed to actually buy. This basically entails doing the correct research about your market after which presenting the very best marketing offers they answer. Without that direction you might too be flying blind with selling using your catalogs In many tries to define the definition of 'time'; we sometimes make use of the very word as part of the definition. Although time is definitely an ever-present concern of humans; this only clearly demonstrates the issue in formulating an obvious precise and easily understood definition this agreement we are going to all universally agree and accept. The earliest efforts were made in the areas of canning, Alexandria, munez and spaurous.