5. Purpose. The goals set by any organization or individual are to facilitate the realization of the organization's overall objectives and the realization of certain period goals. The Method and Madness range includes four new Irish whiskeys. Each whiskey has its own twist; a single pot still Irish whiskey finished in French chestnut, a single grain Irish whiskey finished in virgin Spanish oak, a single malt Irish whiskey enhanced by French limousin oak and a 31-year-old single cask, single grain limited edition bottled at cask strength. Pull messages are the types which might be initiated from the customer, by using a cell phone, for obtaining information or conducting a transaction in the bank account. Examples of pull messages for information feature an account balance enquiry, or requests for current information like foreign currency exchange rates and deposit interest levels, as published and updated through the bank.