And corporate culture is the enterprise in production and management practice, gradually formed, to and comply with all the staff, with the characteristics of the organization's mission, vision, aim, spirit, values and business philosophy, as well as these ideas in production and operation practice, management system, employee behavior and enterprise the embodiment of the external image combined. It is different from the cultural nature of organizations such as culture, education, scientific research and military. Positive economic profit is sometimes described as excess profit. The response to multifactor values is rigid. Rigid instinct (also called the unconditioned reflex) refers to several different tropism in a certain direction organically to form a complete reflex arc reaction mode, it is congenital formation of lower animals, to determine the external stimulation produced by the reaction of the relatively fixed form. Rigid instincts are organisms after a long period of natural selection, gradually formed the low passively adapt to the environment of a kind of way of life, it is born, determined by the genetic factors, to appear without the need for training the day after tomorrow. For example, mechanical stimulation of the coelenterates and arthropods; The newborn's grip reflex, sucking reflex and adult knee jerk reflex, scratching reflex, etc. Instinct is the development form of tropism, rigidity of compound stimuli from a specific things comprehensive response, it makes the organism and the external environment to produce a higher level of coherence, formation of more advanced orderly structure. Anyway, rigid instinct is lower biological things outside of the value of multiple factors is the primary way of ordering reaction, is on the tropism, extension, and the synthesis, make tropism has more purposeful, tropism is get distillation. Read, and strive to let the car can satisfy various age, all kinds of class from the appearance, even the different needs of various cultural background, make cars become true science and art of combining the best image, finally to achieve the most perfect state. For a deal that is winning money, it is not as easy to make a deal as it is to make plans to deal with the loss of money. There are many possibilities.