“We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” Value is the core concept that defines the existence of human beings. It is the essence of human existence and development. All human emancipation behavior, namely the essential rule (humanity) for the creation of the self and to create and eventually reached for the essence of the law in order to maintain and development of a simple statement is all human practice is for maintaining and developing the essence of self, all value form from the category, cannot be separated from this category. Values in many areas have specific forms, such as social value, personal value, economic value, legal value, etc. The existence of these values is the essential nature of the category of human beings in different fields. At the same time, because there are some conceptualized maintenance and development of human thought there is no actual physical force, such value is defined separately as nominal value. The optimal combination of benefits and risks is the best combination of benefits and risks. If the benefit is certain, the risk is minimized; But how long can anyone support "god and the gun" at the cost of "bread and butter"? The meditationist populists who presided over the Roman empire knew that the populist mob needed material and diversion: bread and circuses. Angry twitter makes no sense to those who can barely afford to live with dignity, let alone tickets to the modern Colosseum to watch football matches. The investment in securities is conducive to improving the operation and management of enterprises, improving the economic and social visibility of enterprises and promoting the rationalization of enterprises' behaviors.