If a trader has set a profit target before entering trades, so once an obvious is likely to achieve this goal, he immediately issued a "limit order" one article, and out of the deal. There is also the possibility that traders have been letting profits rise until some sign of change in the direction of change in price. In this case, the exit plan may be defined as: "sell at the stop loss point or sell when the index hits the sell signal; Which case comes first and then act on the same way. Regardless of which profit plan is used, it is important for traders to realize that the ultimate goal of the transaction is to accept profits. Unless he decides to try his luck again, he should always keep in mind the clear line that he receives. Many successful traders understand that money is easy to make. The trader who put the money in the back of his mind will eventually experience the painful truth: "trees don't grow up in the sky." Google just announced financial results for its fourth quarter that ended on December 31st 2013. According to its earnings report, the search giant's gross total consolidated revenue was $16.86 billion, a growth of 17% when compared to the same quarter this past year. Its segment revenue were only available in at $15.72 billion, a 22-percent jump year-on-year over 2012's numbers that have a revenue of $12.91 billion.