So why is yu 'e bao falling steadily? Based on the above two kinds of comparison and analysis of the concept of earnings, reveals the inadequacy of accounting earnings, i.e., the accounting income does not take into account inflation, the production gains, goodwill to improve the impact of changes and their value, and can be found on only the pursuit of reliability, and can be measured, which affect the enterprise's profit ability and continuous operation ability. Accounting, since the 1950 s began to pay attention to absorb the income concept of some reasonable kernel of economics, the concept of modern accounting theory of income in the income concept of economics. The independent of interest is of positive significance to show the active role of the fund users in the reproduction process. The social profit generated by enterprise activities is the addition of economic profit or the external economic effect of the activity. Companies may make significant monetary profits, but external economic effects often result in negative results, and substantial social profits may be minimal. Such as the industrial revolution, the mass production of the factory is low cost and price of product, but in order to earn maximum profit, factory owners and lower production costs, lead to the low wages of child labor, as well as improper handling industrial waste or contaminants and other social burden. (3) monetary benefits -- increase the monetary value of assets. There are both measurable and unquantifiable benefits in these three different forms of income. Among them: mental income is too strong to measure, monetary gain is easy to measure because of the static concept of value change. Economists, therefore, focus only on actual earnings.