Currently, varied businesses are developing and booming on their own track. The idea that the priority of making profit precedes everything in businesses, has incited the reproach and criticism from the societies. As for me, I disagreed with this point of view as well, since the obsession on profits does damage to other things that a company request. However, smaller, yet unestablished, Banks are still keen to attract new businesses, such as the recent announcement of Atom Bank, a multi-million dollar mobile provider for investors. Enterprise due to withdraw, and transfer or liquidation disposal of equity investment and equity investment losses, can be in pre-tax deduction, but the deduction of each tax year equity investment losses, shall not exceed the implementation of equity investment income and transfer income, more than part can be to a tax year after deduction carry forward indefinitely. (3) monetary benefits -- increase the monetary value of assets. There are both measurable and unquantifiable benefits in these three different forms of income. Among them: mental income is too strong to measure, monetary gain is easy to measure because of the static concept of value change. Economists, therefore, focus only on actual earnings.