By transferring ownership and control of data, the entire society's passive consumers will be active participants. With the tools to audit the supply chain, labor security, fair trading, and organic production will all be validated. We can replace advertising terms with proof and replace trust with auditability. The Method and Madness range includes four new Irish whiskeys. Each whiskey has its own twist; a single pot still Irish whiskey finished in French chestnut, a single grain Irish whiskey finished in virgin Spanish oak, a single malt Irish whiskey enhanced by French limousin oak and a 31-year-old single cask, single grain limited edition bottled at cask strength. The market in the narrow sense is the place where buyers and sellers exchange goods.