This may have a negative effect on the sales of Xpoint products. In 1946, the famous British economist J.R. hicks, in value and capital, developed the concept of income into a general concept of economic gain. He argues that the real purpose of computing revenues is to make people aware of the amount of money they can spend without making them poorer. Accordingly, he gave a generally accepted definition of "the maximum amount of consumption that a person can spend at the end of the term, at the same level of prosperity". Hicks's definition, though primarily for personal gain, applies to businesses as well. In the case of the enterprise, according to this definition, the enterprise income can be understood as the maximum amount that can be allocated in the enterprise cost accounting period under the same amount of capital at the end of the term and the beginning of the period. 2. Wrong marketing offers - Another big reasons why many color catalogs fail to sell things could be the statement of wrong marketing offers. Some people believe offer freebies might help, while others feel that discounts are the most useful. It is not enough to merely decide randomly on this stuff. You must have an advertising and marketing campaign that targets people precisely and gets those people excited and primed to actually buy. This basically entails doing the correct research about your market after which presenting the very best marketing offers they answer. Without that direction you might too be flying blind with selling using your catalogs