Along with the social network virtualization, the market is not necessarily true place and place, many of today's business is achieved through the computer network, China's largest e-commerce site, taobao is to provide the exchange of virtual market. Taobao, Asia's largest online retail business circle, is committed to creating the world's preferred online retail business, founded by alibaba group on May 10, 2003. Taobao now spans two large parts of C2C (consumer) and B2C (merchant to individual). As of 2008, there were more than 98 million registered users, with the majority of online shoppers in China, covering the vast majority of online shoppers in China. In 2008, the transaction volume was 999.6 billion yuan, accounting for 80% of the online shopping market. Corporate Culture, or Organizational Culture, is an organization's unique cultural image composed of values, beliefs, rituals, symbols and ways of doing things. Broadly speaking, culture is the sum of material wealth and spiritual wealth created in the course of human social history. In the narrow sense, culture is the ideology of society and the organization institution and institution that is compatible with it. So now that it is the end of the year, it is a good time to reflect on what we have done to achieve these goals. Block chain can create a world in which all requirements were met, everyone can express their own points of view, we can take meaningful global cooperation, can benefit through different experience.