Subconsciously creating space to create diversity and inclusiveness - we have just entered the era of blockchain and are still working on this technology. The creators in this field are younger and mostly white men. This is not conducive to creating an attractive environment for more diverse people, and diversity is needed to develop powerful global products. The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest.