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3. How confident they are Michael Moore?s latest movie ?Sicko? should be a wake-up call for insurance companies, the pharmaceutical industry as well as the AMA. The movie starts out showing exactly what can occur to working class Americans without medical health insurance, citing the storyline of your man who cut off the tip of two fingers in the work accident. Because he had no insurance and would be paying cash, he was given a choice of having one fingertip replaced for $12,000 or even the other for $60,000. What kind of choice could that often be? Of course, he chose to save the less costly of the two. The movie went on to exhibit the fate of a couple who had worked each of their life, bought insurance through their employers. Three cardiac arrest along with a bout of cancer left the couple bankrupt and virtually homeless despite their insurance coverage. Once he understands the character of the business he'll almost certainly try and care for the brand being used by your contenders providing the same kinds of services and products, which is quite possible he might also develop exactly the same form of logo revealing your company. This study will minimize the likelihood of duplicity, but will also help out with understanding and creating a logo of your organization look different from the competition. ch_color_site_link='006699';