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Makeup, manicuring, eye brow waxing and plucking, tanning, high heel shoes, teeth correction and highlighting-- we're speaking about planning for the wedding, right? No, we're speaking about preparing a kid for a beauty pageant. You heard it right. They put false teeth in if a young child loses your baby tooth before a contest; they highlight their hair and wax their eyebrows. Worse yet, they defend it. Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department.