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Throughout this partnership, Bloomex Canada has raised funds in support of cancer research by donating a share with the sale, sometimes around 20%, of specially-created floral arrangements. Successful arrangement promotions include the Give Hope Collection that has been launched in August of 2008 and features 12 exclusive arrangements, including a unique Give Hope Basket that was available for the 2008 winter holiday. For Valentine's Day 2009, the busiest month to the company, they created another special feature to raise funds for the Canadian Cancer Society. It is from the sale of such products that Bloomex was able to boost the money to donate in the upcoming November cheque presentation.