Some have called it the "Venice in the North." Amsterdam is well known worldwide because of its tolerance and liberalism. This beautiful city also reflects these qualities in the eclectic and artistic fashion sense. Big scarves, stripes, leather booties, and bright accessories rule both the streets and also the ever-popular boutiques dotting the ?Dam?s zig-zagging narrow lanes. In July and January, town becomes the backdrop for its red-hot International Fashion Week, along with the AMFI Amsterdam Fashion Institute fosters the freshest faces in the industry year-round. Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. Web usability is very important in modern website design. The idea requires making web sites user friendly with an end-user, minus the requirement that any specialized training be undertaken. The user should be able to intuitively relate the actions she or he must perform online page on the expected connection between such actions. In general, usability aims to give the data to the user inside a clear and concise way, supply the correct choices towards the users, in a very obvious way, remove any ambiguity about the consequences of an action, and hang what is important inside right place on an online page or a web application.