Compared with other industries, the competition between retailers is more direct, intense and more varied. In order to adapt to the casual purchasing and retail market competition, the retailer will try every means to complete the sales scene and surrounding environment to enhance the overall design and publicity of the store. In order to attract and retain customers, retailers unceasingly strengthens the characteristic orientation, to store location, operating time, commodity structure, services, advertising, promotions and other factors, a comprehensive strategic planning, implement differentiation marketing. Throughout his association with Baer Concrete, Michael worked very difficult on every position. However, the major turning point as part of his career were only available in 1985 when he became the vice president and the general manager of Baer Concrete and Baer Aggregate respectively. During his tenure because Vice President, Michael proved his entrepreneurial skills and talents by smartly leading the operations and business development projects of the company. In 1987 Mitschele became president from the company. Under Australian skilled migration program, skilled overseas workers can either apply as independent migrant or may be sponsored by any relative in Australia. The applicant can either be nominated by state or territory government. To become eligible under skilled migration category applicants have to go from the points based selection criteria set by Australian Immigration Department. Candidates are assessed using the following requirements: ch_client="articlealley";