How ever the web MBA students interviewed in India typically came straight from undergraduate degree, most were inside their early twenties, were single along little professional experience. As a result, their discussion of gender tended to blend theoretical knowledge with beliefs espoused by their loved ones. The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation.