Have you ever been curious about, who defines your perspective of "cool?" When you see an advertisement on TV advertising new shoes which aren't economically friendly, are you interested in the particular design of the shoe or are you more interested in how you are perceived wearing a pricey brand? It?s exactly like buying art. People are most probably to acquire a bit of artwork from your well-known artist (even if it?s a photo of rocks being kicked) v.s. the intricate masterpiece of a no named Joe Blow Six-pack. That mentality is poison and also you?ll never be at ease within yourself. Getting All the Above The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members.