Calvin Klein could possibly have not the first person to setup the very first designer underwear brand; however, the 1992 iconic marketing strategy with 18-year-old Kate Moss considerably set up his fashion compass. In the underwear advertising images, Mark Wahlberg and Kate Moss go topless wearing pants hitched up over the waistband and apply no make-up. The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest.