The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. Dr. Cole is the President of Bennett College in Greensboro, North Carolina. She is President emerita of Spelman College and Professor Emerita of Anthropology, Women's Studies, and African American Studies at Emory University. A nationally known African American feminist-intellectual, she may be the author of countless books, including Conversations: Straight Talk with America's Sister President. Dr. Cole is the President of Bennett College in Greensboro, North Carolina. She is President emerita of Spelman College and Professor Emerita of Anthropology, Women's Studies, and African American Studies at Emory University. A nationally known African American feminist-intellectual, she may be the author of countless books, including Conversations: Straight Talk with America's Sister President.