Research in the United States shows that the failure rate is 15% to 28% per annum. And, both men and women are frustrated by having to interrupt at the last moment. We all know that we should make sure that we get the right amount of vitamins, minerals and nutrients each day, but in reality with our busy lifestyles today this is easier said than done. Many people take a nutritional supplement, the difficulty is knowing if what we are taking actually has enough of what we need in it or that our body will actually absorb the vitamins etc correctly. With many pills and capsules, any benefits can be lost long before they get to the right parts of the body and in some cases your body may only absorb as little as 5% of the amount of the mineral or nutrient quoted on the bottle. How ever the internet MBA students interviewed in India typically came directly from undergraduate degree, most were in their early twenties, were single coupled with little professional experience. As a result, their discussion of gender tended to mix theoretical knowledge with beliefs espoused by their families.