The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. Health-related evidence Each year a new school year rolls around and it's also likely that the kids have grown out of their old-fashioned clothes and wish a brand new set. While there is no set rule on how much money to shell out on school clothes, there are several rules you can use as a guideline. According to the National Retail Federation, an average of, parents spend about $606 on each child's new wardrobe to transmit them back to school. This figure increased from 2009, which has been $549. Before you head to the businesses waving your bank card, please take a step back and perform some pre-planning before the shopping spree.