In 1994 Rawanda was devastated by mass killings. 800,000 people died in the Rawandan genocide mainly through the Tutsi tribe murdered by extremist Tutus. At the time this was hard to imagine since they were living together back then. The murderers fled with more than one million refugees heading for eastern Congo. They brought brutality and violence to the region that continues to today. Have you ever been curious about, who defines your perspective of "cool?" When you see an advertisement on TV advertising new shoes which aren't economically friendly, are you interested in the particular design of the shoe or are you more interested in how you are perceived wearing a pricey brand? It?s exactly like buying art. People are most probably to acquire a bit of artwork from your well-known artist (even if it?s a photo of rocks being kicked) v.s. the intricate masterpiece of a no named Joe Blow Six-pack. That mentality is poison and also you?ll never be at ease within yourself.